They say creative sewing is a trend…
In an overly uniform world, where most of the things around us have been made by large chains and soulless companies that set up headquarters in poverty-stricken countries (and there’s no need to say why they do it), things like DIY and creative sewing don’t seem like merely a trend to us, but rather a logical reaction.
This happens with many other things, such as food. It seems that concern about eating healthy has also become a trend lately. But it’s also a consequence of industrial food and the huge amount of chemicals and terribly low-quality foods that fill supermarket shelves. The exact same thing happens with clothing, accessories, and all those soulful things we love seeing and making at Lulú Ferris. Before hyper-industrialization, before stores overflowed with garments that were exactly alike, every home was a small temple of craftsmanship filled with soulful things.
But in just one or two generations, that was almost completely lost. Until we got back in front of our sewing machines to reclaim that this was the kind of thing we wanted for ourselves and our children.
Creative sewing is much more than a hobby.
Obviously, we use creative sewing as our example because it’s the field where our love for beautiful things has grown and developed the most, but there are many other forms of craftsmanship capable of bringing some of its soul back into the world. A soul that becomes more visible as we add a little of our own to everything we make.
We love soulful things, truly beautiful things, things that are more than just things. For many young women, sewing has become a hobby (and that’s wonderful), a pleasant and satisfying way to spend our free time. But to all of you who adore DIY and the soulful things that come from your own hands, we want to tell you something: what you do is much greater than you think.
And that’s why we want to ask you to keep doing it, to encourage more people to do it, and to never stop creating and expressing yourself. Even if not everyone is able to see it, what you do makes us a little freer to choose and opens that door again to a slightly less gray world.
Through Lulu Ferris, through our Youtube channel, and through any of the thousands of blogs filling the internet with alternatives, we ask you to keep being a creator. Keep being free.
That’s exactly what we intend to do.